Flash-banners should contain clickTAG tracking code assigned to the clickable element.
ActionScript 2 example:
on (release) {
getURL(_root.clickTAG, "_blank");
}
ActionScript 3 example:
Link_1.addEventListener(
MouseEvent.MOUSE_UP,
function(event: MouseEvent):
void { var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new URLRequest(sURL), "_blank");
}
}
More information on clickTAG implementation can be found here: www.adobe.com/resources/richmedia/tracking/designers_guide.